What's Web Savvy?
Advice on SEO and Web Design
So what's true WEB SAVVY? Good question! Let's try to answer it in simple terms.
There are plenty of pretty and impressive websites out there when it comes to graphics, animation and the like, but do they get any traffic? Have they followed any of the basic rules or advice on SEO? After all, the best and simplest indicator of a successful website is constant high levels of free traffic.
If you already have a website then you know how hard it is to bring consistent traffic to your site and your business. Whether you have picked up on it yet, there are basically two types of website-
- a website that is an online brochure for the business- about 5-10 pages, providing contact details and a run down of the products/services. (Usually not search engine optimised)
- a website that as well as doing the above, puts the potential customer first and thinks laterally about different ways the website can educate and help the visitor. (Has search engine optimisation)
So what's the big difference between the two and what does it have to with SEO?
- In nutshell, the first site gets little traffic, or worse still has to pay for traffic (Using Adwords or similar).
- The second site has a constant stream of targeted visitors each and every day.
But why?
1. It ranks in search engines.
2. It does this by having sufficient CONTENT to draw traffic.
3. It has been designed with each page optimised with KEYWORDS and images using SEO.
4. It is focused on the customer, their needs and wants, and improving their online experience.
So what are we trying to tell you?
Basically, don't be fooled by webmasters who offer you flashy graphics or web languages, because WEB SAVVY is a whole lot more than the pretty packaging of your site. It is about putting your visitors first, providing solid quality content, and understanding basic seo rules so that you are able to get some (if not all) of your pages ranking well in search engines.
We now earn a full time income from just two of our websites, but previously also had the experience of a website that sucked our funds, was controlled by someone else, and didn't make us a cent. The website sucked and so did the fact that we didn't control it. If you're truly motivated and determined, you can build your own site with these state of the art tools or if you need a website that adds to your bottom line then feel free to contact us.
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