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What's Web Savvy?

Advice on SEO and Web Design


So what's true WEB SAVVY and does your website have it?
Good question! Let's try to answer in simple terms.

There are plenty of pretty and impressive websites out there when it comes to graphics, animation and the like, but do they get any traffic? After all, the best and simplest indicator of a successful website is constant high levels of free traffic. Have they followed any of the basic rules or advice on SEO?

If you already have a website then you know how hard it is to bring consistent traffic to your site and your business. Whether you have picked up on it yet, there are basically two types of website-

    a website that is an online brochure for the business- about 5-10 pages, providing contact details and a run down of the products/services. (This accounts for the majority of websites- it is not wrong- just not a way to drive high levels of traffic to a website.)

    a website that as well as doing the above, is customer focussed and thinks laterally about different ways the website can educate and help the visitor while also using keywords to full advantage. (A small number of websites- with high traffic levels)

So what's the big difference between the two and what does it have to with SEO?

  • In nutshell, the first site gets little traffic, or worse still has to consistently pay to get traffic (Using Adwords or similar).

  • The second site has a constant stream of FREE targeted visitors each and every day. (See image below of one of our websites which receives over 100,000 page views per month.)

Traffic results from one of our successful websites, receiving over 100, 000 page views per month.


But why?

    Many of its page rank well (Top 10) in the major search engines-
    (Google, Bing and Yahoo).

    It does this by having sufficient CONTENT to draw traffic.

    It has been designed with each page optimised with keywords and images using search engine optimisation basics.

    It is focused on the customer, their needs and wants, and improving their online experience, thus building trust and return visits to the site.

So what are we trying to tell you?
Basically, don't be fooled by webmasters who offer you flashy graphics or web languages, because WEB SAVVY is a whole lot more than the pretty packaging of your site.

It is about putting your visitors first, providing solid quality content, and understanding basic SEO rules so that you are able to get your pages ranking well in search engines, bringing that constant stream of visitors, enquiries and sales that we all aim for.

Want to learn more? Perhaps you're ready for one of our web courses, where we teach you all the concepts of building a solid content-based website to drive traffic and sales.

If your existing website could do with a 'makeover' in terms of content, and keywords, Anyhoodles provide a range of affordable SEO services.


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