Unless you've had your head buried deeply in the sand for the last year or so, you'd probably be aware that Panda and Penguin updates have been underway at Google.
So what's the difference between Panda and Penguin?
As someone who is not a webmaster, you might be trying to understand the difference between the two sets of Google updates and what they mean to the search engine ranking and traffic to your site.
The Panda algorithm update started it roll out in February 2011 and has had various release dates since then. Each update targeting different problems that Google has identified as impacting on the quality of search results.
The pages that Panda targets are those that are deemed to be low quality for various reasons. Lets take a look at some of them in more detail..
The Penguin Update is completely separate beast to Panda, and the two are in no way interrelated. The first Penguin update rolled out in the last week of April 2012.
Panda was related to website content, Penguin on the other hand is related to the SEO tactics used by webmasters and how much they were pushing the boundaries of Google's quality guidelines.
First lets explain the difference between two distinct corners in the online world.
Google have been not been precise in their explanation of what issues Penguin is penalizing sites for, but those in the mix of over-optimisation include some what we would consider white hat SEO techniques which has us all re-examining how and why we create links between websites.
Potential things to avoid, or repair include;
In essence what Google are looking for is business owners to build 'real' links to their website by participating in their niche, whether through social media, niche based forums or other genuine online conversations that relate to their business.
If you have links that fall into the above categories, you can delete them. Check your Google Webmaster account for notifications about un-natural linking to your site. If you have issues, fix then, and then apply to Google for reconsideration.
For the long term, move away from quick and easy linking, and stick with less links but of a higher quality, and improved relevance to your website especially in the use of your social media accounts.
I hope that helped you to understand the difference between the Panda and Penguin Google updates, and how you can recover from both of them.