Changes to Google algorithms are something that website owners have become accustomed to, particularly over the last couple of years when they have made a concerted effort to reduce the number of spammy or low quality websites that receive Google rankings.
Well the Google Hummingbird update doesn’t mean the death of SEO, but it does mean as someone who provides content on the web you should be thinking about what questions you can answer for your potential audience, and how you are delivering content on your website.
If you don’t understand the use of keywords, then it’s time to start, and rather than being really general with keywords, get specific and understand and use long tail keywords that are specific to both you business and location.
By doing this you will target those people who are looking specifically for what you offer.
As an example if you are a Brunswick based landscape designer.
On your website and social media accounts you should be targeting keywords like- landscape design Brunswick, landscape designer northern suburbs Melbourne, landscape design services inner Melbourne, rather than more general terminology which has you competing with so many more businesses and has no locational targeting.
Think about how you can word your titles to answer a query, and provide the high value content that shows you as an expert in your field, which leads me to my next point...
By providing concise and useful information which answers relevant questions for your visitors they will
All of the above are measured by the search engines and go towards the perceived 'quality' of your website, which then goes to influence your search engine rankings.
Also, think about whether your content can be delivered in a variety of ways in order to be of more useful to your visitors – video, images, audio, podcasts etc.
If you are already doing all of the above, then you’ve got nothing to worry about!
If you keep your website high quality and informative, you will be less impacted by Google algorithmic changes, but as a web savvy business owner it also does not hurt to know what those changes are.
Anyhoodles builds only search engine friendly websites – if your website needs a ‘makeover’ or you are looking for a new small business website, check out our affordable web packages or give us a call on 1300 784 616 to discuss your specific needs.