What’s the Importance of Google Places for Small Business?

Creating Your Google Places Listing

If you are a local business then having a Google Places listing for your small business is both important and easy to do. 

How many times have you done a search for products or services and seen the map that appears with the small icons with letters in little teardrop icons? If you click on the map you then see the full listing of businesses that appear within a 10-20km radius of the search. 

As an example if I search for ‘gardener Eltham’ the following image shows in my search results. Now if you are a gardener or provide some sort of gardening service in and around Eltham wouldn’t you like to be showing up here? 

Google Places listing for small business

A Google Places listing is free to set up and easy to drop your details into, so lets learn some more about the potential benefits to your local business..


What are the Benefits of a Google Places Listing? 

As the above graphic shows, a Google Places listing allows you to drop in essential information about your business, so that people can quickly get more details and compare your business to your local competitors. 

  • It means you can show up in both Google Search or Google Maps results when people search for local products and services. 
  • It can give people essential information about your business including your location, phone details, opening hours, methods of payment, parking options. 
  • You can add photos- of your business itself, or products and services. 
  • You can link it back to your website
  • Clients or readers are able to leave reviews of your business, and comments, which you can then respond to. 

* Note - if you run a business from home or from a location which you do not want displayed on the Google network you can still claim a listing, but keep your address private.


Google Places v’s Google Local Business Page

If you’ve heard of Google Local Business Pages you may be wondering what the difference is between Google Places and Google Business Pages, and why does Google need to have both?

Well the two are currently being merged together, so there is a level of confusion around that integration. If you already have both profiles and are not sure whether your profiles are correct we suggest patience as the changes roll out. If you are really feeling stuck, Google have a help page for verifying your listings


Google+ Business Pages

A Google Business Page is different to a Google Places listing, and the easiest explanation is that it is more like setting up a Facebook page for your business – it allows you to post updates, videos, photos and create a network of followers who will receive those updates. More on Google Business Pages in an article coming shortly..

For now, if you’re just getting on board with Google services, go and claim your Google Places listing, and then you can consider whether you want to add a Google Business Page to it in the future. 


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