Podcasting is a term which combines two words: iPod and broadcasting, and is basically a web feed of audio or video files placed on the Internet for anyone to download or subscribe.

The real benefit of podcasting is its ease of creating content (audio or video) for an audience that wants to listen when they want, where they want, and how they want. By subscribing to podcasts it offers users the ability to collect programs from a variety of sources for listening or viewing off-line, whenever and wherever is convenient.

In contrast traditional broadcasting only provides only one source at a time, and that time is pretty much determined by the broadcaster. While podcasts are gaining ground on personal sites and blogs, they haven't quite hit the mainstream but it won't be long before they are.

The best way to find podcasts is to use the Podcast Directory in iTunes; these automatically-updated podcasts can then be synchronised to a portable multimedia device, such as an MP3 player, for off-line listening.

Essential Podcasts for Entrepreneurs