Targeted Online Advertising
Are you considering online advertising for you business?
Online advertising, also sometimes known as search engine advertising, or ppc (pay per click) advertising has many advantages over traditional advertising methods, but also has its drawbacks.
If you don't have a clear idea of what you're doing, you can get caught spending a whole lot of cash with little result.
With a proper understanding of setting up Pay Per Click campaigns there are a number of mistakes that you can avoid, as well as getting the best 'bang for your buck' in terms of your budget.
There are several Pay Per Click companies, but PPC Google Adwords is the most popular, giving it the greatest ad share, so we'll focus on it for the purposes of this PPC article.
In order to create a targeted advertising PPC campaign you need a basic comprehension of 'keywords'- how they need to be utilised on your website and in your Adwords campaign to give optimum results.
Just as the content of your website should ideally be focused on a tightly selected niche which includes a carefully chosen set of keywords, the same set of keywords should be examined for use in your Google Adwords campaign.
If your business sells organic coffee then just writing an ad about 'coffee' probably won't get you very targeted results.
If you wrote separate ads on 'organic coffee', 'organic coffee beans' or 'organic wholesale coffee' with each ad directed to a related page on your website, then your ads are targeted in terms of keywords, and the link between your ad and its landing page on your website is reinforced.
The aim of your Adwords campaign is to drive traffic to your site, but the part of breakdown on how well it's working comes down to how many times your ads show (known as 'impressions'), compared to how many people actually click on your ad. Dividing the number of clicks by the number of impressions gives your final Click Through Rate (also known as CTR), and the higher you can keep your CTR, the better your results will be. If you can keep your CTR above 2% you will recieve your keywords at a cheaper rate, which is something we can all aim for.
Do you need help adjusting an Adwords Campaign to deliver better results. Anyhoodles can help! Contact us with your enquiry.
More articles on Adwords PPC Management coming soon..
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