Website Architecture

Understanding the BIG Picture of Your Website


Site architecture, basically lays out the road map of what your website will look like as you gradually build your pages and link them together.

More on tips for selecting your keywords in Stuck on Day 3- Methods for grouping keywords into Tier 2 and Tier 3.


Tier 1 - Home Page

Your home page (Your one and only Tier 1 page) is the glue that binds the rest of your site together. This is why the selection of your Site Concept Keyword(s) is so important.Your homepage needs to tell you visitor in a nutshell what sort of information they are going to find in your website. Your homepage is generally the most visited page on your website, so you will be constantly refining and updating it to suit you visitors and better convey your message.

**TIP- Initially do not get stuck on the content of your homepage. As you become familiar with writing pages and gradually build your site, you can gradually make the necessary changes to your homepage, to make it appeal to your visitors and get across your individual 'voice'.


Tier 2 - Hub Pages

Tier 2 pages, also known as hub pages, are like the chapters of a book. They each fit under the umbrella that is your homepage, and then they each act as their own smaller umbrella, naturally linking down to Tier 3 pages that they are related to. Tier 2 pages appear on your Navigation Bar, making them easier for human visitors to see, and act as the link between your homepage (Tier 1) and your Tier 3 pages. This is why they are given the term 'hub' pages.


Tier 3 - Detailed Content Pages

Tier 3 pages are two clicks away from the Home Page and one click from the T2 page that they are related to by category. Thus they do not show on the Navigation Bar. They go into detail about aspects of the T2 category. There are usually several T3 pages under each T2 category. T3 pages are accessed via links from their T2 pages and may also be linked to other T3s. A Tier 3 can be linked to other T2s and/or T3s when relevant.

An example-

My website is about healthy cooking, so my site concept keyword is Easy Healthy Recipes. Therefore this is the keyword for my homepage (my one and only Tier 1 page).

I then have a varied tier two pages on different styles of healthy cooking. Specifically, I have a tier two page on healthy cakes. My page on cakes will have links within the body of the text that take my visitor to different individual cake recipes (my Tier 3 pages). So long as my Tier 3 pages link back to the Tier 2, their HUB PAGE for cakes, my visitors will easily be able to navigate their way between the Tier 2 (Healthy Cakes) and the Tier 3's (Different Styles of Cake Recipes) to find the individual recipes.

Now if I also had a Tier 2 page entitled Gluten Free Recipes, I could also send a link from this page down to the Tier 3 page that was about Gluten Free Cakes. You can have multiple links between Tier 3 and Tier 2 pages.

**TIP- Use you common sense to think about what will give your visitior the simplest navigation. This is the best guide for you in deciding where to place the links on your pages.


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